2. Technical SEO for E-Commerce Websites

Technical SEO is the foundation of any successful e-commerce SEO campaign. It ensures your website is fast, secure, user-friendly, and easy to crawl and index by search engines.

Some of the significant technical SEO techniques for an e-commerce site are listed below:

• Use optimized meta titles and descriptions: These snippets appear in the search results and tell users and search engines what your pages are about. They should include your target keywords, a clear value proposition, and a call to action.
• Use short and keyword-rich URLs: Your URLs should be descriptive, relevant to your pages, and include your main keywords. Avoid using lengthy or complicated URLs that contain unnecessary parameters, symbols, or numbers.
• Mention product descriptions and include main & LSI keywords: Your product descriptions should be unique, informative, and persuasive and include your primary keywords and related terms (LSI keywords) that users might search for. This will help you rank for various queries and provide more value to your customers.
• Add Schema Markup: Schema markup is a code you can add to your pages to provide more information to search engines and enhance your appearance in the search results. For example, you can use schema markup to display product ratings, prices, availability, and other details that can attract more clicks and conversions.
• Do Internal Linking: Links your pages using relevant anchor texts. This helps you distribute your link authority, improve your site navigation, and guide your users and search engines to your most important pages.
• Check and optimize your robots.txt: It ensures search engines can access your website correctly. Your robots.txt file is a text file that tells search engines which pages or parts of your site they can or cannot crawl and index. It would help if you used it to block any pages that are not relevant or useful for your users, such as duplicate pages, admin pages, or thank you pages.
• Set canonical URLs: Canonical URLs are the preferred versions of your pages that you want search engines to index and rank. It would help if you used them to tell search engines which page to show when you have multiple pages with similar or identical content, such as product variations or pagination.
• Create an XML Sitemap: An XML sitemap is a file that lists all the pages of your website and their metadata, such as last modified date, priority, and frequency of updates. It helps search engines discover and index your pages faster and more efficiently. You should create an XML sitemap for your site and submit it to Google Search Console, Bing Webmaster Tools, and other search engines.
• Improve site load time: Site speed is crucial for SEO and user experience, especially for e-commerce sites. According to Google, 53% of mobile users will abandon a site if it takes longer than 3 seconds to load. It would help if you optimized your site speed using a fast and reliable hosting service, compressing your images and files, enabling browser caching, minifying your code, and using a content delivery network (CDN).

3. Link Building Strategies

Link building is acquiring backlinks from other websites to your own. Backlinks are one of the most important ranking factors for SEO, as they signal to search engines that your site is trustworthy, authoritative, and relevant to your niche. Link building can also help you drive more referral traffic, build relationships with other web admins and influencers, and increase your brand awareness and reputation.

Some of the best link-building strategies for e-commerce sites are:

• Create high-quality content: Content is the king of link building, as it can attract natural and organic links from other websites that find your content valuable and useful. You should create and promote content relevant to your products, niche, and audience, such as blog posts, guides, infographics, videos, podcasts, case studies, testimonials, and more.
• Leverage guest posting: Guest posting is writing and publishing content on other websites in exchange for a link to your site. It can help you reach a wider audience, showcase your expertise, and build relationships with other web admins and influencers. You should look for guest posting opportunities on relevant and authoritative websites in your niche and pitch them topics that are valuable and interesting for their readers.
• Use influencer marketing: Influencer marketing is collaborating with influential people in your niche or industry, such as bloggers, vloggers, social media stars, or celebrities, to promote your products or brand. It can help you increase your exposure, credibility, and trust and generate more traffic, leads, and sales. You should look for influencers with a large and engaged following and offer them free products, discounts, commissions, or other incentives to review or recommend your products or brand.
• Build relationships and partnerships: Relationships and partnerships are the foundation of link building, as they can help you earn links naturally and organically without having to ask for them. You should build relationships and partnerships with other web admins, influencers, bloggers, journalists, industry experts, and other relevant people in your niche or industry and provide them with value and support.